ConnectThe2 Stories

Insights

Stay ahead of the curve with the latest insights, trends and happenings in B2B tech communications. Discover expertly-curated thought leadership and best practices to help your business cut through the industry clutter.

From analysis to practical tips, Connect2 Insights provides the knowledge you need to create results that stick.

ConnectThe2 S7, E3: Maribel Lopez, Lopez Research

Taylor O'Brien

Apr 19, 20223 min read

ConnectThe2 S7, E3: Maribel Lopez, Lopez Research

Maribel Lopez, Founder & Principal Analyst, Lopez Research Overview Maribel Lopez is the founder and principal analyst at Lopez Research,...

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ConnectThe2 S7, E2: Storyology, Websites, Digital Oh My

Taylor O'Brien

Feb 22, 20224 min read

ConnectThe2 S7, E2: Storyology, Websites, Digital Oh My

Lars Dabney, Founder and Anti-CEO of Lightning Fruit How does a business’ website tell a story? On today’s episode of Storyology, hosts...

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Taylor O'Brien

Jan 18, 20224 min read

ConnectThe2 S7 Ep 1: Meet ConnectThe2's New Co-Host, Taylor O'Brien

Taylor O'Brien, Co-Host of ConnectThe2 Welcome to Taylor O’Brien, the newest co-host of ConnectThe2 Podcast! Taylor started out as the...

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ConnectThe2 S6, E20: Storyology: Mind the Gap

Richard M. Williams

Dec 14, 20213 min read

ConnectThe2 S6, E20: Storyology: Mind the Gap

Lisa Rhodes, Former VP of Sales and Marketing, Verne Global Lisa Rhodes is the Former VP of Sales and Marketing for Verne Global and has...

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ConnectThe2 S6, Ep 19: Leveraging the Elevator Pitch with Teresa Mastrangelo, Broadband Trends

Richard M. Williams

Nov 16, 20213 min read

ConnectThe2 S6, Ep 19: Leveraging the Elevator Pitch with Teresa Mastrangelo, Broadband Trends

Teresa Mastrangelo, Principal Analyst & Founder, Broadband Trends Teresa Mastrangelo is the founder and principal analyst for Broadband...

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ConnectThe2 S6, E18: Storyology: Creating a New Market Category

Richard M. Williams

Nov 9, 20212 min read

ConnectThe2 S6, E18: Storyology: Creating a New Market Category

Gary Bolton is the President and CEO of Fiber Broadband Association, an organization that prides itself on being the largest trade...

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ConnectThe2 S6, E17: Storyology: Influencing the Influencers via Analyst Relations

Richard M. Williams

Nov 2, 20213 min read

ConnectThe2 S6, E17: Storyology: Influencing the Influencers via Analyst Relations

Katie Smith is an Account Executive at Connect2 Communications, with a focus in Analyst Relations (AR). The first Connect2 colleague...

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ConnectThe2 S6, E16: Storyology: The Role of Intent in PR

Richard M. Williams

Oct 19, 20212 min read

ConnectThe2 S6, E16: Storyology: The Role of Intent in PR

So, what are the most important elements of an effective PR plan? Hosts Millie and Rich would argue that intent ranks high on that list....

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ConnectThe2 S6, Ep 15: Making Memorable Interview Impressions with Reporters & Analysts

Richard M. Williams

Oct 5, 20213 min read

ConnectThe2 S6, Ep 15: Making Memorable Interview Impressions with Reporters & Analysts

Do you ever wonder how to keep reporters interested and engaged during a briefing? On today’s episode of ConnectThe2, co-hosts Millie and...

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ConnectThe2 S6 Ep 14: NEW SERIES: Storyology

Richard M. Williams

Sep 28, 20211 min read

ConnectThe2 S6 Ep 14: NEW SERIES: Storyology

Introducing Storyology... Storyology is a new series on the ConnectThe2 Podcast! On this series, co-hosts Millie and Rich talk about...

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ConnectThe2 Podcast S6, E13: PR Pitching in the World of IoT with Lauren Horwitz, IoT World Today

Richard M. Williams

Sep 21, 20213 min read

ConnectThe2 Podcast S6, E13: PR Pitching in the World of IoT with Lauren Horwitz, IoT World Today

Lauren Horwtiz is a Senior Content Director for Informa, writing primarily for IoT World Today. Prior to her role at Informa, Lauren was...

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ConnectThe2 S6, Ep 12: Pitch Perfect: Pitching More Effectively with Reporters & Analysts

Richard M. Williams

Sep 16, 20213 min read

ConnectThe2 S6, Ep 12: Pitch Perfect: Pitching More Effectively with Reporters & Analysts

Advice from professionals can go a long way. Today’s retrospective episode of ConnectThe2 features accounts from six of the reporters...

158 views0 comments

ConnectThe2 Podcast S6, E11: The Power of Audio with Sky Lebron, WUFT News & NPR Morning Edition

Richard M. Williams

Aug 31, 20213 min read

ConnectThe2 Podcast S6, E11: The Power of Audio with Sky Lebron, WUFT News & NPR Morning Edition

Sky Lebron is a Morning News Anchor and Multimedia Producer for WUFT News in Gainesville, FL. Sky is also a regular contributor to NPR’s...

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ConnectThe2 Podcast Season 6: Ep 10 - Tobias Mann, SDxCentral

Richard M. Williams

Aug 3, 20213 min read

ConnectThe2 Podcast Season 6: Ep 10 - Tobias Mann, SDxCentral

We are thrilled to have Tobias Mann, Editor at SDxCentral join us on the podcast this week. Tobias covers the SD-WAN, SASE, optical...

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ConnectThe2 Podcast Season 6: Ep 9 - Sean Buckley, Broadband Communities

Richard M. Williams

Jul 13, 20212 min read

ConnectThe2 Podcast Season 6: Ep 9 - Sean Buckley, Broadband Communities

Sean Buckley is the Executive Editor at Broadband Communities. His journey in tech journalism began 20 years ago and his writing has...

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ConnectThe2 Podcast Season 6: Ep 8 - Clint Boulton, CIO.com

Richard M. Williams

Jun 22, 20213 min read

ConnectThe2 Podcast Season 6: Ep 8 - Clint Boulton, CIO.com

Clint Boulton, Senior Writer at CIO.com joins us as our special guest this week on the ConnectThe2 podcast. Clint has been writing about...

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ConnectThe2 Podcast Season 6: Ep 7 - Brian Heater, TechCrunch

Richard M. Williams

Jun 1, 20213 min read

ConnectThe2 Podcast Season 6: Ep 7 - Brian Heater, TechCrunch

Brian Heater is the Hardware Editor at TechCrunch. His writing has appeared in popular publications like Engadget, PCMag, Playboy, Wired...

74 views0 comments

ConnectThe2 Podcast Season 6: Ep 6 - Julie Kunstler, Omdia

Millie Gogoi

May 11, 20213 min read

ConnectThe2 Podcast Season 6: Ep 6 - Julie Kunstler, Omdia

Our guest on this week’s podcast joins us from San Jose, California – Julie Kunstler, Senior Principal Analyst at Omdia. Julie is...

72 views0 comments

ConnectThe2 Podcast Season 6: Ep 5 - Monica Chin, The Verge

Richard M. Williams

Apr 13, 20213 min read

ConnectThe2 Podcast Season 6: Ep 5 - Monica Chin, The Verge

Our special guest this week on the ConnectThe2 podcast is New York-based writer Monica Chin. Monica is a reporter covering computers and...

80 views0 comments

ConnectThe2 Podcast Season 6: Ep 4 - Rich Miller, Data Center Frontier

Richard M. Williams

Mar 23, 20213 min read

ConnectThe2 Podcast Season 6: Ep 4 - Rich Miller, Data Center Frontier

On this week’s episode of the ConnectThe2 podcast, we are joined by Rich Miller, Editor and Founder of Data Center Frontier. Rich has...

57 views0 comments