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Insights
Stay ahead of the curve with the latest insights, trends and happenings in B2B tech communications. Discover expertly-curated thought leadership and best practices to help your business cut through the industry clutter.
From analysis to practical tips, Connect2 Insights provides the knowledge you need to create results that stick.
ConnectThe2 S7, E3: Maribel Lopez, Lopez Research
Maribel Lopez, Founder & Principal Analyst, Lopez Research Overview Maribel Lopez is the founder and principal analyst at Lopez Research,...
Ashley Schulte
Apr 19, 20223 min read
60 views
0 comments
ConnectThe2 S7, E2: Storyology, Websites, Digital Oh My
Lars Dabney, Founder and Anti-CEO of Lightning Fruit How does a business’ website tell a story? On today’s episode of Storyology, hosts...
Ashley Schulte
Feb 22, 20224 min read
76 views
0 comments
ConnectThe2 S7 Ep 1: Meet ConnectThe2's New Co-Host, Taylor O'Brien
Taylor O'Brien, Co-Host of ConnectThe2 Welcome to Taylor O’Brien, the newest co-host of ConnectThe2 Podcast! Taylor started out as the...
Ashley Schulte
Jan 18, 20224 min read
68 views
0 comments
ConnectThe2 S6, E20: Storyology: Mind the Gap
Lisa Rhodes, Former VP of Sales and Marketing, Verne Global Lisa Rhodes is the Former VP of Sales and Marketing for Verne Global and has...
Richard M. Williams
Dec 14, 20213 min read
43 views
0 comments
ConnectThe2 S6, Ep 19: Leveraging the Elevator Pitch with Teresa Mastrangelo, Broadband Trends
Teresa Mastrangelo, Principal Analyst & Founder, Broadband Trends Teresa Mastrangelo is the founder and principal analyst for Broadband...
Richard M. Williams
Nov 16, 20213 min read
62 views
0 comments
ConnectThe2 S6, E18: Storyology: Creating a New Market Category
Gary Bolton is the President and CEO of Fiber Broadband Association, an organization that prides itself on being the largest trade...
Richard M. Williams
Nov 9, 20212 min read
42 views
0 comments
ConnectThe2 S6, E17: Storyology: Influencing the Influencers via Analyst Relations
Katie Smith is an Account Executive at Connect2 Communications, with a focus in Analyst Relations (AR). The first Connect2 colleague...
Richard M. Williams
Nov 2, 20213 min read
45 views
0 comments
ConnectThe2 S6, E16: Storyology: The Role of Intent in PR
So, what are the most important elements of an effective PR plan? Hosts Millie and Rich would argue that intent ranks high on that list....
Richard M. Williams
Oct 19, 20212 min read
23 views
0 comments
ConnectThe2 S6, Ep 15: Making Memorable Interview Impressions with Reporters & Analysts
Do you ever wonder how to keep reporters interested and engaged during a briefing? On today’s episode of ConnectThe2, co-hosts Millie and...
Richard M. Williams
Oct 5, 20213 min read
17 views
0 comments
ConnectThe2 S6 Ep 14: NEW SERIES: Storyology
Introducing Storyology... Storyology is a new series on the ConnectThe2 Podcast! On this series, co-hosts Millie and Rich talk about...
Richard M. Williams
Sep 28, 20211 min read
37 views
0 comments
ConnectThe2 Podcast S6, E13: PR Pitching in the World of IoT with Lauren Horwitz, IoT World Today
Lauren Horwtiz is a Senior Content Director for Informa, writing primarily for IoT World Today. Prior to her role at Informa, Lauren was...
Richard M. Williams
Sep 21, 20213 min read
49 views
0 comments
ConnectThe2 S6, Ep 12: Pitch Perfect: Pitching More Effectively with Reporters & Analysts
Advice from professionals can go a long way. Today’s retrospective episode of ConnectThe2 features accounts from six of the reporters...
Richard M. Williams
Sep 16, 20213 min read
158 views
0 comments
ConnectThe2 Podcast S6, E11: The Power of Audio with Sky Lebron, WUFT News & NPR Morning Edition
Sky Lebron is a Morning News Anchor and Multimedia Producer for WUFT News in Gainesville, FL. Sky is also a regular contributor to NPR’s...
Richard M. Williams
Aug 31, 20213 min read
69 views
0 comments
ConnectThe2 Podcast Season 6: Ep 10 - Tobias Mann, SDxCentral
We are thrilled to have Tobias Mann, Editor at SDxCentral join us on the podcast this week. Tobias covers the SD-WAN, SASE, optical...
Richard M. Williams
Aug 3, 20213 min read
61 views
0 comments
ConnectThe2 Podcast Season 6: Ep 9 - Sean Buckley, Broadband Communities
Sean Buckley is the Executive Editor at Broadband Communities. His journey in tech journalism began 20 years ago and his writing has...
Richard M. Williams
Jul 13, 20212 min read
45 views
0 comments
ConnectThe2 Podcast Season 6: Ep 8 - Clint Boulton, CIO.com
Clint Boulton, Senior Writer at CIO.com joins us as our special guest this week on the ConnectThe2 podcast. Clint has been writing about...
Richard M. Williams
Jun 22, 20213 min read
52 views
0 comments
ConnectThe2 Podcast Season 6: Ep 7 - Brian Heater, TechCrunch
Brian Heater is the Hardware Editor at TechCrunch. His writing has appeared in popular publications like Engadget, PCMag, Playboy, Wired...
Richard M. Williams
Jun 1, 20213 min read
74 views
0 comments
ConnectThe2 Podcast Season 6: Ep 6 - Julie Kunstler, Omdia
Our guest on this week’s podcast joins us from San Jose, California – Julie Kunstler, Senior Principal Analyst at Omdia. Julie is...
Ashley Schulte
May 11, 20213 min read
73 views
0 comments
ConnectThe2 Podcast Season 6: Ep 5 - Monica Chin, The Verge
Our special guest this week on the ConnectThe2 podcast is New York-based writer Monica Chin. Monica is a reporter covering computers and...
Richard M. Williams
Apr 13, 20213 min read
82 views
0 comments
ConnectThe2 Podcast Season 6: Ep 4 - Rich Miller, Data Center Frontier
On this week’s episode of the ConnectThe2 podcast, we are joined by Rich Miller, Editor and Founder of Data Center Frontier. Rich has...
Richard M. Williams
Mar 23, 20213 min read
57 views
0 comments
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